Copywriter
Freelance copywriter with 30 years’ experience.
Helping brands and businesses simplify complex ideas, communicate naturally and give people a reason to choose them.
Copywriting:
Branding, tone of voice, website copy, campaigns, advertising, social media, email & CRM, apps, direct mail, blogs, scripts, point-of-sale, trade shows and everything in between.
Sectors:
Travel, fintech, property, finance, retail, telecoms, media, charity, food & drink, wellness, sport and leisure.
Clients include:
British Airways, KLM, Greystar, myPOS, Eurosport, Mark Warner, T-Mobile, American Express, Coca-Cola and loads more.
Selected work
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Your city. Your life. Your Canvas.
Greystar · Canvas
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Payments and business finances, made simple.
myPOS
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Art of a changing world
Royal Academy of Arts
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It's London, just gentler.
Greystar · Sailmakers
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No actors...
Eurosport · Tour de France
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People like me, love Mark Warner.
Mark Warner
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Work isn’t working.
Together Culture
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Nothing noisy or salesy.
Credicus
What clients say
“Kevin is one of the best wordsmiths in the world. Strategic thinker, creative direction, planning is what you also get. Highly recommended.”
Nick Bennett
Rituals for Performance
“Kevin is an intuitive and positive creative. Both his voice work and copywriting is of an excellent standard. Plus his ability to nail a brief quickly, whilst still being thoughtful about his approach, is a rarity greatly welcomed in our fast-paced industry.”
Fiona Sellick
UK Marketing Director, TodayTix
“He's a superb writer, the type who makes it look far too easy. He also has a brilliantly creative way of looking at things and is endlessly positive.
A natural leader, hardworking and with impeccable people skills, I'd encourage anyone to work with him.”
Helen Franklin
Content and Resource Producer, AQA
“I had the absolute pleasure of working with Kevin Pond for over five years, and he was nothing short of a fundamental pillar for our team. Kevin is remarkable, give him a complex challenge, and he will confidently cut through the noise, simplify it, and turn it into a clear, strategic win that drives action. He consistently steered our creative copy and content, providing us with exactly the right message and the confidence to execute it.
What truly sets Kevin apart is his emotional intelligence and his absolute willingness to roll up his sleeves and do whatever the business needs to get the job done, and then some. He repeatedly delivered our 'eureka moments' on projects, and then built out the systems to help us deliver that work efficiently without ever compromising on quality.
Kevin empowers everyone he works with. Every business needs a Kevin Pond, and I wholeheartedly recommend him.”
Sean Valentine
Head of Design, Fika Mental Fitness