Simplifying fintech for myPOS
The brief
Write website copy for myPOS in Germany, bringing card payments, business accounts, debit cards, POS hardware, online payments and ecommerce into one clear customer story.
The challenge was to explain a broad financial services platform in plain English, helping business owners understand how the products fit together and what they could do for their business.
My approach
I focused the messaging on everyday business needs: taking payments, accessing money and managing day-to-day finances. This gave the website a consistent story, linking technical features to clear customer value. For example:
I explained instant settlement through its practical benefit - being able to cover expenses or pay suppliers straight away.
I brought the connected services together around a simple idea - clearer cash flow and less to manage.
The aim was to make a complex fintech offering easy to understand, with website copy that showed business owners why it was relevant to them.
Selected copy
Payments and business finances, made simple
A powerful business platform built for taking payments, with instant access to your money, low fees and all the essentials to run your business from anywhere.
The payments and business platform that saves you time and money
Accept payments, pay suppliers, receive invoice payments and keep track of transactions in one place. Everything’s connected to give you clearer cash flow and less to manage day to day.
Contactless payments with just your phone
Take payments on your smartphone with Tap to Pay. No extra hardware required. Fast setup and instant access to your money, all managed in your myPOS business account.
Payments that fuel your business
Flexible ways to take payments in person
Accept payments in store or on the move with a card machine, or turn your phone into a card terminal using Tap to Pay.
Get paid in seconds with instant settlement
Instant settlement lets you cover expenses or pay suppliers straight away.
More ways for customers to pay
Sell anywhere by creating payment links or accepting payments online.
The copy shown is my original work. Screenshots show examples currently live on the myPOS website. Other content may have changed since launch.