Connecting art and climate change for the Royal Academy
The brief
Create a campaign identity for a Royal Academy of Arts exhibition exploring art and climate change. The idea needed to work across exhibition signage, exterior banners, posters and advertising.
My approach
I found the connection in the word itself: EARTH has ART at its heart.
I made that the central campaign idea, supported by “Art of a changing world”. Together, the name and line connected the exhibition’s art with its environmental theme.
EARTH
Art of a changing world
The identity ran across the Royal Academy, from exhibition signage to exterior banners, posters and ads.
The Sunday Times called the idea ‘a little bit of serendipity’.
I’ll take that.
