Making big ideas connect for Together Culture
The brief
Develop brand messaging, festival copy and course marketing copy for Together Culture, making its work around culture, community and change accessible and engaging.
The work spanned brand positioning, Cambridge’s Kite Festival and the Develop an Innovation Mindset course. Each needed a clear explanation of what it offered and why people should take part.
My approach
I brought the ideas closer to people’s own lives, giving each part of the offering a different starting point.
For the brand, I focused on the shared desire to build a better future together.
For the Kite Festival, I used curiosity about Cambridge’s hidden history and a sense of local belonging to welcome people in.
For the course, I started with the frustration of trying to change things and getting nowhere.
Across the work, I paired the ambition of Together Culture with direct, conversational copy, helping readers see where they fitted in and why it mattered to them.
Brand
We love building a better future together.
The Kite Festival - selected copy
Celebrate our hidden stories. Create a radical culture of change.
The Kite Festival celebrates the hidden history of Cambridge’s most dynamic neighbourhood. Once a hub of ingenuity, resilience and collaboration, The Kite’s story continues to inspire us today.
Join us for three days of immersive experiences, live performances and bold conversations that bring the past to life and help shape what comes next.
You think you know Cambridge? Think again.
At The Kite Festival, you’ll uncover the hidden stories that shaped this city. From bold conversations to live performances and immersive experiences, it’s three days of inspiration you won’t want to miss.
Local roots. Bold ideas. And all ours.
Develop an Innovation Mindset - selected copy
Work isn’t working.
Systems feel rigged. And we know how it feels when you’re trying to make things better but the system just won’t budge.
Whether you’re leading a project, building a team or rethinking how you work, this course gives you the mindset and tools to turn that stuckness into progress.
Turn frustration into fuel.
You’ve tried to shift things in your workplace, your community or your team. You’ve pushed, persuaded and still hit the wall.
This live, small-group course helps you move past the frustration.
Real change starts by changing how you think.
Learn to use ambiguity and tension as tools for radical thinking and innovation.