Making people the reason to choose Mark Warner holidays
The brief
Create a travel advertising campaign to help Mark Warner stand out from other holiday brands and make its difference immediately clear.
The campaign would run across press, direct mail and outdoor advertising.
Our approach
We came up with the idea of putting Mark Warner's own staff centre stage, making the people behind the holidays the heart of the campaign.
I wrote the campaign copy around real hosts’ stories, bringing their warmth, knowledge and enthusiasm to life. Their personal experiences and passion for the job gave prospective guests a sense of who would welcome them and what would make the holiday special.
Selected copy
People like me, love Mark Warner
“I thank my parents, every single day.
It was their idea to take a very little boy to the Alps for his 4th birthday. To pop him on tiny skis and to encourage and cajole him, through the smiles and the snivels, year after year.
Now that little boy is 30. And a Mark Warner ski host.
No more tears. Just a passion to share the wonder of a crisp February morning, guiding expectant faces through the very best these magical mountains have to offer. And helping his guests create holiday memories that sparkle - at least until the summer.
Thank you so much, mum and dad.”
Max Kingsford
Mark Warner Ski Host
Val d'Isère
